Privacy Policy
Last updated: 04/20/2026
Your privacy is important to us. This Privacy Policy outlines how MagicFurnish and its affiliates (“we,” “us,” or “our”) collect, use, and disclose information when you interact with MagicFurnish through our platform, mobile apps, email newsletters, online subscriptions, or any other services that display this Privacy Policy (collectively referred to as the “Services”).
1. Information We Collect
We collect the following types of information:
1.1 Personal Identifiers: Includes name, email address, and any other information you voluntarily provide when interacting with our services. This information is collected during account registration, subscription sign-up, and customer support interactions.
1.2 Usage Data: Includes details about how you use our Services, including interactions with our platform, uploaded floor plans, page visits, session duration, referral sources, and engagement metrics. This data helps us understand user preferences and optimize the platform experience.
1.3 User-Generated Content: Includes floor plans, layout designs, and any other content uploaded through the platform, whether submitted directly by individual users or transmitted via an authorized third-party integration (such as a real estate platform, property management system, or enterprise partner embedding our Services). Floor plan data submitted through partner integrations is processed on behalf of the partner and subject to the data-sharing terms in Section 3.2. Such content may be used for service delivery, feature improvement, and experience personalization. We do not claim ownership of user-generated content.
1.4 Communication Data: Includes information you share when communicating with us, such as customer service inquiries, survey responses, and feedback. We use this information to respond to your requests and improve our Services.
1.5 Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your interactions with our Services. These technologies help us collect data for analytics, customization, and targeted marketing.
1.6 Information from Other Sources: We may receive data from third-party partners and combine it with information we collect for analytics and service improvement.
1.7 Embedded Integration Data: MagicFurnish is available as an embeddable component within third-party platforms operated by our enterprise partners ("Partner Platforms"). When you interact with MagicFurnish through a Partner Platform, we may collect a session reference identifier ("ref") supplied by the partner to associate your session with a listing or property record. We do not collect your name, contact information, or other personal identifiers through the embedded experience unless you voluntarily create a MagicFurnish account. The Partner Platform's own privacy policy governs data collected by that platform independent of our Services.
2. How We Use Your Information
We use your information to:
2.1 Provide and improve our services, including personalizing your experience based on your preferences and interactions.
2.2 Communicate updates, promotions, and relevant service information via email or in-app notifications.
2.3 Perform data analysis to understand user behavior and optimize our platform.
2.4 Monitor and enhance the security and functionality of our Services, including detecting unauthorized access or misuse.
2.5 Comply with legal obligations, enforce our terms, and resolve disputes.
2.6 Conduct research and development to improve existing features and introduce new services.
3. Sharing Your Information
3.1 Service Providers: We may share your information with trusted third-party service providers to facilitate payment processing, data analytics, customer support, and technical maintenance. These providers are contractually bound to protect your data.
3.2 Partners: We may share aggregated, anonymized usage data with retail or commercial partners to enhance product offerings and improve user experience. Individual user identities are not disclosed without explicit consent.
For enterprise partners that embed MagicFurnish within their platforms, we operate as a data processor on their behalf with respect to any session or listing data transmitted to us through the integration. In this capacity, we process data only as instructed by the partner and in accordance with applicable data protection laws. Partners are responsible for ensuring that their end users are informed of MagicFurnish's involvement through their own privacy notices.
3.3 Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction. We will notify you if your data becomes subject to a different privacy policy.
3.4 Legal Requirements: We may disclose your information when legally obligated to do so, such as in response to a court order, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights or the safety of others.
3.5 Sub-Processors: We engage the following categories of third-party sub-processors to operate our Services:
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Cloud infrastructure and hosting (Amazon Web Services)
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Analytics and product telemetry (Google Analytics)
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Payment processing (Stripe)
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Customer communication (email service providers)
All sub-processors are contractually required to maintain data protection standards no less protective than those described in this policy. Enterprise partners may request an updated sub-processor list by contacting peter@magicfurnish.com.
4. Cookies and Tracking Technologies
We use cookies to enhance user experience, analyze performance, and provide targeted advertising. You can manage cookie preferences through your browser settings. Disabling cookies may affect your ability to use some features of our Services.
5. Data Retention
We retain your personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, regulatory, and operational requirements. Furnished layout outputs (including gallery URLs) generated through our Services are retained as permanent artifacts associated with the applicable listing or session record. When personal data is no longer needed for the purposes described herein, we securely delete or anonymize it. Enterprise partners may request deletion of session data associated with their integration by contacting us at peter@magicfurnish.com.
6. Your Rights
You have the right to:
6.1 Access: Request details of the personal information we hold about you.
6.2 Correction: Request corrections to inaccurate or outdated information.
6.3 Deletion: Request deletion of your personal data, subject to legal obligations and legitimate business interests.
6.4 Restriction: Request that we limit processing of your data in certain circumstances.
6.5 Objection: Object to our processing of your data where applicable under relevant laws.
6.6 Data Portability: Request a copy of your personal data in a structured, commonly used, and machine-readable format.
6.7 Opt-Out: Unsubscribe from marketing communications or opt out of data sharing for targeted advertising.
7. Security Measures
We implement reasonable and appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit using TLS, access controls limiting data access to authorized personnel, and regular review of our security practices. In the event of a data breach that affects your personal information, we will notify affected parties and relevant authorities within a commercially reasonable timeframe consistent with applicable law. Despite these efforts, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.
8. International Data Transfers
If you access our Services from outside the United States, your data may be transferred to, processed, and stored on servers located in the United States. We comply with applicable data protection laws regarding international transfers.
9. Children's Privacy
Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we discover that a child under 16 has provided us with personal data, we will promptly delete it.
10. Third-Party Websites
Our Services may contain links to third-party websites. We are not responsible for the content, privacy policies, or practices of these sites. We recommend reviewing their privacy policies before interacting with them.
11. Opt-Out Choices
You may opt out of marketing communications by following the instructions provided in each email. You may also disable cookies through your browser settings to limit tracking.
12. Data Subject Requests
To exercise your rights, contact us at peter@magicfurnish.com. We will verify your identity before processing your request and will respond within 30 days of receipt.
13. Your California Privacy Rights
California residents have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete personal information, the right to correct inaccurate personal information, and the right to opt out of the sale or sharing of personal information.
We do not sell personal information. We may share pseudonymous usage data with analytics providers for the purpose of service improvement; this may constitute "sharing" under CPRA. California residents may opt out of such sharing by contacting us at peter@magicfurnish.com.
To exercise any of your California privacy rights, contact us at peter@magicfurnish.com. We will not discriminate against you for exercising these rights.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. If significant changes are made, we will notify you through the Services or via email. Continued use of our services after updates indicates acceptance of the revised policy.
15. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: peter@magicfurnish.com
Mail: MagicFurnish / DeLande Designs LLC — 35 Harbor Road, Westport CT, 06880
16. Enterprise Partner Integrations
16.1 Scope: This section applies when MagicFurnish is accessed through an embedded integration on a Partner Platform rather than directly through our own website or applications.
16.2 Data Flows: When you interact with MagicFurnish through a Partner Platform, data flows between the Partner Platform and MagicFurnish via a secure interface. The partner may supply a session reference identifier linking your session to a listing record within their system. MagicFurnish does not receive your name, email address, or other personal identifiers through this interface unless you explicitly choose to create a MagicFurnish account.
16.3 Partner Responsibility: Our enterprise partners are independently responsible for obtaining any required consent from their users for the use of MagicFurnish within their platforms, and for providing adequate notice in their own privacy policies.
16.4 Outputs: Upon completion of an interactive session, MagicFurnish may generate a permanent gallery URL that is returned to the Partner Platform. This URL represents a furnished layout associated with a listing and may be stored and shared by the partner in accordance with their own policies.
17. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the State of Connecticut, without regard to its conflict of law provisions. Any disputes arising under this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in Connecticut.
MagicFurnish / DeLande Designs LLC | peter@magicfurnish.com